Senior Director of Marketing Technology

Job Description Summary

Established in 1809, Miami University consistently ranks among the top national public universities for providing students with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in Hamilton and Middletown, a learning center in West Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online. A comprehensive research university, Miami empowers students to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant campus experience to develop lifelong skills for any career. With more than 240,000 high-achieving alumni, students gain access to an extensive and supportive community that opens doors globally and leads to amazing outcomes. With an ambition to effect meaningful change, Miami delivers the resources and experiences that prepare graduates to learn with purpose and lead with courage.

Miami University’s Communications and Marketing (UCM) department has been charged with building and maintaining the university’s brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of nearly 70 marketing and communications professionals and is looking to hire a Senior Director of Marketing Technology. 

Reporting to the Vice President, the inaugural Senior Director of Marketing Technology is responsible for strategy and development of the university’s marketing technology portfolio to both recruit students and build the university brand. As a member of the executive team within UCM, the incumbent is expected to manage the marketing technology stack and shape the university's digital marketing approach and web experience, ensuring seamless, user-centric, personalized interactions for its varied stakeholders. This role oversees both the web marketing team (which includes web development, content, and support functions) and the enrollment marketing technology and data team.

This position has been approved for remote hybrid work: two days on campus, three days remote. Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Job Description

Duties and Responsibilities

Provide strategic vision and leadership for UCM’s marketing technology strategy, the web marketing and technology teams, ensuring alignment with the university's mission, goals, and brand.

Own technology stack management for CMS, CDP, campaign automation, analytics, personalization, SEO, and AEO supporting student recruitment and brand building efforts.

Oversee the selection, implementation, and management of enterprise marketing and web technologies and connect existing digital advertising accounts to CRM data, supporting and enhancing SEO, AEO, PPC, SEM, web design/development, e-mail marketing, and marketing automation.

Develop and implement forward-thinking, innovative technology strategies to better convert audiences throughout the funnel.

Quickly gauge and implement the best course of action for urgent and longer-term needs with flexibility, agility, and a solutions-oriented approach, utilizing empathy, diplomacy, strategy, and relationship-building.

Collaborate with IT Services and campus partners to establish and enforce standards, best practices, security, and accessibility compliance for digital properties.

Manage vendor relationships.

Lead initiatives to optimize the university's web infrastructure, ensuring scalability, security, and user-focused design.

Develop and execute strategies to leverage data and technology, driving personalized and impactful marketing efforts.

Strengthen and promote the use of data, analytics, and insights to support data-informed decision-making across campuses.

Stay abreast of the latest technologies and best practices and recommend emerging technologies and process improvements to UCM leadership.

Other duties as assigned.

Minimum Qualifications

Bachelor’s degree

At least seven years of related experience.

At least five years of experience in leadership and managerial roles

At least three years of supervisory experience

Preferred Qualifications

Master's degree

Leadership experience in digital/web strategy, marketing technology, or a related field.

At least seven years of experience managing marketing technology platforms (e.g. CMS, CRM, CDP, and others).

At least five years of experience governing enterprise technology infrastructure and operations.

Budget management experience

Required Knowledge, Skills, and Abilities

Demonstrated expertise and success in technology governance, personalization, and marketing technology platforms (e.g. CMS, CRM, CDP, and others)

Technical knowledge includes CMS, DXP platforms, digital asset management, CRM, AI/ML marketing platforms.

Demonstrated expertise in planning and implementing SEO/SEM strategies and tools.

Demonstrated expertise in web development and design.

Strong knowledge of accessibility standards, data privacy regulations, and digital best practices.

Exceptional communication and stakeholder engagement skills, with the ability to influence and collaborate across all levels of the organization.

Promotes a culture of teamwork, high performance, and continuous improvement.

Preferred Knowledge, Skills, and Abilities

Experience working with frameworks and languages such as PHP, Laravel, JavaScript, Vue.js, CSS, and Tailwind CSS.

Experience working with Wordpress, Slate, Cascade.

Strong ability to monitor and manage the work of team and third-party vendors, mentor staff, and manage performance through regular feedback.

Demonstrated complex decision-making, resource management, and diplomacy skills to drive solutions forward both independently and as part of a team.

Ability to effectively prioritize and meet deadlines.

Experience in a complex, decentralized organization

Ability to quickly acclimate to different environments and lead transitions to new processes and technologies, as warranted.

Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work. Superior organizational skills.

Self-directed with a solutions-oriented attitude, fostering a positive work environment.

Additional Position Information (if applicable)

Required Application Documents

To be considered for this position, please submit both a resume and a cover letter.

Special Instructions (if applicable)

Not Applicable

Additional Information

A criminal background check is required. All campuses are smoke- and tobacco-free campuses.

This organization participates in E-Verify.

Remote Work
For positions that are approved for remote work: Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Reasonable Accommodations
Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560. Questions and follow-ups regarding requests should also be directed here.

Miami University Values Statement
Miami University is a scholarly community whose members believe that a liberal education is grounded in qualities of character as well as of intellect. We respect the dignity of other persons, the rights and property of others, and the right of others to hold and express disparate beliefs. We believe in honesty, integrity, and the importance of moral conduct. We defend the freedom of inquiry that is the heart of learning and combine that freedom with the exercise of judgment and the acceptance of personal responsibility.

For more information on Miami University’s mission and core values, please visit the Mission and Core Values webpage.

Equal Opportunity/Affirmative Action Statement
Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.

Clery Act
As part of the University’s commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University’s Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at 513-529-2223.