Marketing Specialist

What You’ll Be Working With
1950's to early 1990's European sports cars— Ferrari, Lamborghini, Bizzarrini, Iso, Alfa Romeo, Maserati, Jaguar, Aston Martin, and more.

What You’ll Be Doing
• Create, execute, and monitor a comprehensive social media and marketing strategy to showcase Grand Touring’s craftsmanship and expertise.
• Write engaging posts, captions, blogs, and updates to tell the story of each restoration project.
• Manage and grow the company’s presence on Instagram, Facebook, YouTube, TikTok, and other platforms.

• Manage recruitment.
• Collaborate with the shop team to capture authentic content and highlight project milestones.
• Respond to comments, messages, and inquiries, fostering relationships with followers and potential clients.
• Develop creative campaigns, contests, and event-based content to engage the classic car community.
• Support marketing at events such as car shows, Cars & Coffee, and enthusiast gatherings.
• Manage website content, including project highlights and blog posts.
• Monitor and analyze performance metrics, providing monthly summaries to leadership.

Ideal Background
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 2+ years of professional experience in social media or digital marketing preferred.

What Would Make You a Great Fit
• Passion for storytelling and connecting with communities through digital platforms.
• Strong writing skills with the ability to craft engaging, authentic content.
• Experience growing and managing social media accounts with measurable results.
• Familiarity with classic and exotic cars, or a willingness to learn.
• Creative mindset with strong attention to detail.
• Ability to track analytics and adjust strategies to maximize effectiveness.
• Enthusiasm for events, networking, and building relationships in the car enthusiast community.