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Content Marketing Intern

Late Night Slice
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Mikey’s LNS Intern Job Description

15 hrs/week

 

Content Creation/Editing

  • Development of engaging content across various platforms (e.g., social media, website, email marketing).
    • Brainstorming ideas
    • Conducting research
    • Drafting content
    • Proofreading
    • Editing for clarity, grammar, and brand consistency.
    • Capturing
    • Editing


 

Copywriting: 

  • Develop compelling and persuasive copy for marketing materials, website content, social media posts, and other promotional materials.
  • Understand the target audience and craft messaging that aligns with brand voice and marketing objectives.


 

Customer Engagement

  • Maintain the brand voice while engaging with new and existing raving fans across social media platforms.


 

Giveaway Fulfillment/Maintenance: 

  • Support the execution of online and offline giveaways and promotions. 
    • This may involve tasks such as preparing prize packages, managing entry submissions, coordinating winner selection, arranging shipment of prizes, and maintaining records of giveaway activities.


 

Survey Reporting: 

  • Assist in the organization and maintenance of survey data and feedback.
    • This could involve collecting and organizing survey responses. May also involve basic data entry or analysis to identify key trends or insights from survey results.


Repurpose / Resize Marketing Assets

  • Adapt existing creative to fit various formats (Instagram, posters, screens, etc.)
  • Export files correctly (RGB/CMYK, web vs. print specs)
  • Update Digital Menu Boards
    • Swap in new POW info, pricing, or items
    • Maintain layout consistency across all screen sizes and venues
    • Prep final designs for upload or slideshow sync
  • Adobe Express Template Updates
    • Plug in new content weekly (e.g., pizza names, events, promos)
    • Export for story/feed sizes and organize in folders by week/platform
    • Light animations or text changes as needed
  • Event Page & Website Updates
    • Add/update events on Squarespace event pages
    • Swap hero images, update descriptions, or change button links
    • Maintain consistent layout and mobile responsiveness
  • Print File Prep for Vendors
    • Set up final print files with proper trim/bleed/live area
    • Prep files based on specs from sign shops or print vendors
    • Double-check resolution, color space, and file format
  • Organize and Tag Assets
    • Keep Dropbox organized by campaign/date
    • Rename and tag files for easy internal search/use
  • Internal Promo Boards / Staff Materials
    • Update weekly contest graphics
    • Create or edit slides for staff shoutouts, promotions, new hires
  • Squarespace Backend Image Swaps / Menu Changes
    • Upload new menu images and swap out seasonal items
    • Double-check alignment, alt-text, and mobile layout


 

Timeline Breakdown

Weekly

  • Event Page Updates
  • Content Creation
  • Copywriting
  • Editing
  • Customer Engagement


 

Bi-Weekly 

  • Menu updates
  • POW Tag Updates
  • Resizing for socials
  • Image Swaps


 

Monthly

  • Survey Reporting 
  • Giveaway Maintenance