Media Planner

Job Description: 

About The Gate: 

The Gate is a full-service advertising agency helping local, national, and global brands take bigger leaps with fewer steps. We blend human thinking, media, data, and technology to deliver superior business outcomes and stellar client service. As part of the MSQ Partners network, our New York office connects you with sister agencies across the US, Europe, and Asia. 

Our media group serves prominent clients including Nasdaq, CFA Institute, SUMMIT, NRF, and Federated Hermes, operating both as an integrated agency offering and as a stand-alone media unit. 

The Opportunity: 

We're seeking a detail-oriented, organized Media Planner to join our growing media department. This entry-level role offers comprehensive exposure across media strategy, campaign execution, analytics, and investment management—building a foundation for multiple career paths within the industry. 

Core Responsibilities: 

Media Strategy & Planning 

• Assist in plan development, negotiation, and management across multiple channels 
• Monitor campaign performance and implement updates based on client needs 
• Manage key client-facing documents and participate in presentations 
• Support RFP creation and partner review processes 

Ad Operations & Campaign Management 

• Manage trafficking of digital assets to publishing partners 
• Monitor live campaigns for quality control and proper execution 
• Coordinate creative specs across internal teams, clients, and media partners 

Analytics & Reporting 

• Assist with client reporting calls, including data analysis and actionable insights 
• Pull, format, and analyze campaign data for optimization recommendations 
• Work with our analytics team to manage tracking across digital accounts 

Investment Management 

• Coordinate approved investment across client, publisher, and internal accounting teams 
• Maintain accurate budget and flow documents 
• Review, log, and approve media invoices; reconcile against planned spend 

Required Qualifications: 

• Bachelor's degree (recent graduates encouraged to apply) 
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint 
• Exceptional attention to detail and organizational skills 
• Ability to manage multiple projects simultaneously with competing deadlines 
• Excellent communication skills and ability to work with diverse teams 
• Self-motivated, proactive, and able to work independently in fast-paced environments 

Preferred: 

• Familiarity with digital media landscape and marketing concepts 
• Interest in financial services marketing 
• 1+ Years Experience in Media Buying/Planning

Who Succeeds in This Role: 

Quick learners who can move between strategic discussions and detailed operational execution. You should be comfortable managing relationships across diverse teams, anticipate needs, communicate proactively, and take ownership of projects from start to finish. 

Our Environment: 

Union Square, NYC | Hybrid work model 

Business casual, entrepreneurial culture 

Global exposure with international agency partners 

Dog-friendly office 

What You'll Gain: 

Comprehensive experience across all major media channels—programmatic, social, search, display, TV, print, and OOH. While initially operationally focused with significant responsibility for campaign management and vendor coordination, this role offers learning opportunities for building a career in media and advertising.