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Social & Content Director

Commonwealth Markets
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Social & Content Director

| Remote Position |

About The Role

As Social & Content Director at Commonwealth, you’ll be at the forefront of revolutionizing sports finance and allowing every fan to become an owner. But our impact is only as big as the stories we tell. We’re looking for a leader who lives online, feels the cultural pulse in real time, and can turn Commonwealth into an unmissable part of the sports conversation. This is not just about scheduling posts, it’s about creating a brand that’s alive, participatory, and impossible to ignore. You will be the architect of our voice, the curator of our community, and the creator who makes Commonwealth resonate across feeds, group chats, and headlines. Your work will fuel awareness, fill our funnel, and make fans feel like insiders in a movement.

 

In This Role You Will

  • Own Commonwealth’s social presence - all major channels (Instagram, TikTok, X, LinkedIn, YouTube, etc.), shaping a consistent but flexible brand voice.
  • Capture and ride the zeitgeist - identify trends, memes, and cultural moments in sports and beyond, and inject Commonwealth into the conversation
  • Lead as both architect and builder -  design scalable growth frameworks, set the long-term content vision, and roll up your sleeves to produce daily content that drives immediate impact
  • Create content daily -  short-form video, graphics, tweets, threads, blog posts - always experimenting and iterating. Fall in love with the results, not the ideas
  • Develop and lead community-building initiatives - investor AMAs, behind-the-scenes content, influencer collaborations, and brand partnerships
  • Build narratives -  tie teams, athletes, offerings, and investor wins into compelling stories fans want to share. Make the investor the hero of the stories
  • Collaborate with marketing & growth -create content that fuels paid campaigns, landing pages, and lifecycle flows
  • Direct and manage contractors, freelancers, and agencies -  ensure output meets brand and growth objectives.
  • Continuously Measure impact - reach, engagement, conversion from social to app and refine strategy for maximum cultural resonance and funnel impact
  • Stay relentlessly curious - experiment with platforms, tools, formats, AI, new features, and emerging channels before they’re mainstream
  • Be “always on” for the big moments - races, tournaments, announcements, and unexpected opportunities that can catapult Commonwealth into the spotlight

 

Skills You’ll Need

  • Creative engine - Live and breathe content creation. Editing video, writing captions, cutting memes, building reels — it’s second nature
  • Cultural radar -  A sharp eye for what’s trending online and a sixth sense for how to insert a brand into the conversation without feeling forced
  • Community builder - Experience growing and engaging online communities (social groups, Discords, forums, etc.) with an emphasis on participation
  • Storytelling chops - Strong writing and narrative skills, able to turn athlete updates and platform wins into emotionally resonant content
  • Sports fluency -  Understand the culture of sports fandoms, betting, fantasy, and investing, and can speak in their language
  • Relentless output - At your best when creating and publishing constantly. Quantity and quality matter
  • Collaborative mindset - Ability to work with growth, product, and design teams to align content with business goals
  • Data-informed - While creative-first, know how to use analytics to double-down on what works

     

Why Commonwealth

Backed by top athletes and early stage fintech and sports investors, Commonwealth is reshaping sports finance by enabling fans to invest directly in the leagues, athletes and teams that power the world of sports. Commonwealth both powers athletes’ careers and opens up new ways for fans to connect with players in their favorite sports, offering investors exclusive content, behind-the-scenes access, and live race and gametime experiences. Known for winning the 2023 Kentucky Derby, it has since expanded into golf, tennis, and sports teams.

We offer:

  • Competitive salary and meaningful equity
  • Comprehensive healthcare benefits
  • Unlimited PTO
  • A chance redefine how fans support and engage with athletes and sports

Commonwealth believes diversity drives creativity, and values passion and potential. If you’re excited about this role but don’t align with every qualification, you are encouraged to apply.