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Growth Lead

Uncapped Potential
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Growth Lead

Location: Hybrid (if CA SF Bay Area based) or Remote (US-based)
Company: HomeLab

About Us: We’re HomeLab – an early-stage, venture-backed startup reinventing how people shop for furniture and decor. Using AR and AI, we help people visualize and shop for home products in a whole new way. 

The Role
We’re looking for a scrappy, creative Growth Lead to help us grow to our first 10,000 users and beyond. This is an early-stage role where you’ll experiment, learn, and iterate quickly. You’ll work directly with the founder to run campaigns, test new acquisition channels, and get HomeLab in front of the right people.

You Will:

  • Design and run paid campaigns (Google, Instagram, Reddit, TikTok, etc.), monitoring performance and iterating fast.
  • Experiment with unconventional growth ideas - from influencer outreach to guerilla campaigns to community engagement.
  • Manage user outreach and feedback loops (e.g., engaging beta testers, surveying drop-off users, incentivizing referrals).
    Analyze campaign performance and user data to identify what’s working (and what’s not).
  • Create lightweight marketing assets (ad copy, landing page tweaks, social posts).
  • Collaborate with the founder to define growth strategies and prioritize opportunities.
     

What We’re Looking For

  • 2-4 years of experience in consulting, marketing, or operations roles (startup experience is a plus)
  • Hands-on experience with at least one ad platform (Google Ads, Meta, Reddit, etc.) and willingness to learn others quickly.
  • A mix of creativity and analytical rigor - you can brainstorm wild ideas and measure their impact.
  • Comfort with ambiguity and fast iteration. You’d rather test something this week than wait for perfect data.
  • SQL or data analytics experience (we’re a very data-driven team).
  • Strong communication and writing skills - both for user outreach and internal collaboration.
     

Nice to Haves

  • Experience in consumer apps, especially in design, home, or lifestyle spaces.
  • Familiarity with influencer/creator partnerships.
  • Basic design chops (e.g., Canva, Figma, or similar).
     

Why Join HomeLab?

  • Be part of a small, founder-led team building a product people love.
  • Huge opportunity to shape growth strategy at an early stage.
  • Fast-moving, collaborative, and creative environment.
  • Direct impact: your work will literally decide how we get our first 10,000 users.