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Email Marketing Specialist

Job Duties:

The University of Wisconsin-Stout’s Marketing Communications (MarCom) team is seeking an Email Marketing Specialist to support the planning, design, execution, optimization, and analysis of university-wide email marketing campaigns. This full-time position is ideal for a marketing professional with foundational experience in email or digital marketing who is eager to grow their skills in marketing automation, campaign strategy, and performance reporting.

The marketing specialist will work with the Digital & Email Marketing Manager to support email initiatives across the student recruitment lifecycle using email automation platforms (e.g. Salesforce Pardot (Marketing Cloud Account Engagement) and Emma). While the primary focus is email marketing, the role will also provide cross-training and backup support for paid digital advertising campaigns.

We are seeking a collaborative team player who is technically inclined, detail-oriented, values continuous learning, and is excited to contribute to a strategic, mission-driven marketing in a higher education setting.

Key Job Responsibilities:

Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
Develops, implements, and maintains strategic marketing plans based on research and established strategies
Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

Department:

Marketing & Communications leads and implements cross-campus marketing communications, strategies, and research to help drive UW-Stout's enrollment, partnerships, and fundraising initiatives. UW-Stout’s Marketing & Communications Department is committed to creating an inclusive campus community. Candidates who have experience working collaboratively with diverse individuals and/or groups and who can contribute to fostering an inclusive environment are encouraged to identify their experience in these areas.

Compensation:

Expected midpoint $52,000 based on skills and experience. A six-month probationary period is required

The Universities of Wisconsin provides an excellent benefits package including participation in the Wisconsin State retirement plan, demonstrating our commitment to the diverse needs of our employees.

Employee Benefits: https://www.wisconsin.edu/ohrwd/benefits/
To calculate the estimated value of your total compensation, use the Health & Retirement Contributions Estimator | Employee Benefits (wisconsin.edu)

Required Qualifications:

Bachelor’s degree in marketing, communications, information technology, or related field — or equivalent professional experience.
Experience working with a customer relationship management (CRM).
Experience planning and implementing email marketing automation.
Strong written and verbal communication skills.
Ability to manage multiple projects and meet deadlines.
High attention to detail and commitment to quality assurance, especially in proofreading and formatting.
Interest in learning marketing automation tools and analytics platform.
Ability to work both independently and collaboratively within a team environment.
Proficiency with Microsoft Office Suite (e.g., Word, Excel, Outlook).

Preferred Qualifications:

Experience using Salesforce Pardot (Marketing Cloud Account Engagement), Emma, or another marketing automation platform.
Familiarity with marketing best practices including segmentations, personalization and A/B testing.
Foundational knowledge digital marketing strategies, tools, and platforms.
Experience using analytics tools to monitor campaign performance.
Experience working with creative or technical tools such as Adobe Creative Cloud (Photoshop, InDesign, or Illustrator).
Familiarity with web development and content management system (CMS).
Experience in a higher education or large nonprofit marketing environment.

How to Apply:

Complete applications received by end of day, October 5, 2025, are ensured full consideration. Applications submitted after October 5, 2025, may be reviewed at the discretion of the search committee or until position is filled.

To apply, click on the APPLY button or go to: https://www.uwstout.edu/about-us/careers-jobs

Required application materials:

Cover letter (* See below)

Curriculum vitae or resume

Names and contact information for a minimum of three (3) professional references who can speak to your skills and abilities for the position

All final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process. 

*Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual's disability.

The University of Wisconsin-Stout does not offer H-1B or other work authorization visa sponsorship for this position. A successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment and for maintaining work authorization throughout the employment term. If you have questions regarding this, please contact our Human Resources office, Phone: 715.232.2149

Contact Information:

For questions regarding this position or recruitment, please contact:

Search Chair: Emily Cutler

Email: cutlere@uwstout.edu

If you need assistance with the online application process or if you submitted your application prior to uploading all the required application materials, please contact:

Search Coordinator: Emily Cutler

Guidelines to ensure consideration:

Applicants must complete all required fields and attach all required application materials.

Within your cover letter address each of the Minimum/Required Qualifications specified for this position. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

Employee Benefits: https://www.wisconsin.edu/ohrwd/benefits/

To calculate the estimated value of your total compensation, use the Health & Retirement Contributions Estimator | Employee Benefits (wisconsin.edu)

Employment is contingent upon the final candidate’s completing a criminal background check and being cleared to work by the Human Resources Office. Employment is also contingent upon the final candidate passing reference checks and an essential job function test, as applicable. The reference check process includes asking the final candidates’ professional references questions regarding employee misconduct, sexual violence, and sexual harassment. Reference checks must be conducted at a minimum with three professional references, at least one of which must be a prior supervisor.

Final candidates with previous employment within the Universities of Wisconsin and State of WI agencies will be subject to additional reference checks.

In response to a public records request, the Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in their online application, except that the identity of the successful final candidate will be released. See Wis. Stat. sec. 19.36(7).

UW-Stout is committed to providing safety and security of all members of our community in accordance with the Clery Act. For campus safety information and crime statistics visit: https://www.uwstout.edu/life-stout/police-and-parking/clery-information

EEO Statement
Qualified applicants will receive consideration for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or other bases as defined by federal regulations and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.

University Overview

University of Wisconsin-Stout, Wisconsin’s Polytechnic University, offers an unmatched career-focused education that combines applied learning, theory and research with real-world experience that prepares tomorrow’s leaders to drive the future of business and industry. At UW-Stout, our students do more than earn a degree--they do on day one. And we are #StoutProud to produce lifelong learners, ethical leaders and responsible citizens who succeed in a global society.

UW-Stout is recognized nationwide for its operational excellence. We were the first and remain the only full four-year public higher education institution in the nation to receive the Malcolm Baldrige Award, and we are dedicated to a process-improvement model that leverages the power of data and the value of our people. We believe in critical thinking and fact-informed decision making. We pursue sustainability in form and function and collaborate across campus and with our partners to solve problems in industry and society. And providing an equitable, diverse and inclusive environment for our faculty, staff and students to live, learn and work is a top priority.

We offer 170+ programs in Art, Design & Graphics; Business & Management; Education; Human & Social Sciences; Information Technology & Communications; and Science, Engineering & Math. On a campus where labs and studios outnumber traditional classrooms by 3:1, our first-class digital infrastructure and learning environments provide our over 7,000 students with every avenue to explore and personalize their success. As the only laptop+ campus among the 13 Universities of Wisconsin, UW-Stout provides laptops and industry-standard software, open education resources and other technology-driven advantages—all included in on-campus undergraduate tuition and fees. And we invest in people who share our vision to advance our position as Wisconsin’s only Polytechnic University and as a regional, national and international leader in higher education.

Be a part of the future at UW-Stout. Learn more at https://www.uwstout.edu/about-us

University of Wisconsin-Stout is located in Menomonie, Wisconsin, a community an hour east of Minneapolis-St. Paul. A pillar of Wisconsin’s Chippewa Valley and recognized as one of the best small towns in America, Menomonie provides an idyllic combination of natural beauty, outdoor recreation, boutiques and arts and culture with access to a metropolitan area. For more information about the UW-Stout community and region visit: https://www.uwstout.edu/about-us/our-community