Store Sales Manager

We are expanding and looking for a commercially driven, confident, and proactive Head of Retail to lead the day-to-day operations at our LA location. This is not a passive role—we want someone who jump on sales leads that walk in, follow up and don't leave things for the next day. You’ll manage the floor, drive sales, call customers and ensure both customers and staff are aligned toward serving our riders with professionalism, and efficiency.

If you're hesitant to pick up the phone and make a call, this role isn't the right fit. There's no cold-calling but a key part of the job is making proactive calls to customers—checking in on their bikes, updating them on service progress, and identifying opportunities to support their riding needs. Texts and emails are useful, but calls are expected and essential.

Key responsibilitiesSales & Customer Experience (Primary Focus – 60%)

• Take ownership of sales goals and performance metrics
• Engage every walk-in, asking smart questions, filtering leads and guiding them based on their rider profile
• Follow through on quotes, test rides, and online inquiries
• Develop upsell opportunities by knowing our catalog and rider needs
• Respond to emails, calls, and online leads within 24 hours

Merchandising & Store Presentation (15%)

• Oversee product displays and visual merchandising
• Key-holder responsibilities
• Ensure apparel, bikes, and accessories are displayed logically and cleanly
• Keep shop clean, stocked, and properly merchandised at all times

Inventory & Vendor Coordination (15%)

• Coordinate with sales associate and supervise various inventory activities such as:
• Track and manage inventory levels using Lightspeed POS
• Purchase orders—comparing vendor pricing, promos, and shipping
• Audit shipments, flag discrepancies, and input new stock
• Maintain vendor relationships and handle rep communications with confidence

Team Leadership & Communication (10%)

• Ensure daily priorities are communicated and executed
• Help enforce boundaries with overly demanding customers or third parties

What Success Looks Like

• Sales floor energy is high, and conversion rates improve
• Bikes and gear are sold with confidence, not just explained
• Maintain floor organized, visually appealing, and professionally run
• Customers feel served, not indulged
• The team is aligned, and vendors know they’re working with a sharp operator

Qualifications

• 2–3+ years of bike shop or high-end retail experience
• 1+ year of team or department management preferred
• Strong knowledge of bicycles (road, MTB, gravel) preferred
• Experience with POS/inventory systems (Lightspeed a plus)
• Able to hold ground with customers, vendors, and internal staff
• Clean communication, high accountability, and a proactive attitude
• Basic mechanical understanding is a plus, not required

Compensation & Benefits

• $42-45K salaried pay based on experience + $30-54K annual commission based on sales performance.
• On-target performers consistently earn up to $54,000/year in additional commission, bringing total annual compensation potential to $95,000+
• Commission is paid monthly and tied directly to individual and store sales performance
• Employee discounts on bikes and gear.
• Access to demo bikes and riding events.
• Growth opportunity within a fast-moving, premium cycling business.