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Ads Consultant

DYHYT
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Company Overview:

DYHYT is a streetwear brand centered around items that remind you to keep happiness, comfort, and joy close. We're seeking an experienced and highly motivated Ads Consultant with expertise in performance marketing, specializing in Facebook and TikTok Ads.
 

This role is ideal for someone with a background in developing and managing campaigns, best practices, and driving conversions particularly for e-commerce brands. The Ads Specialist will play a crucial role in increasing brand awareness, website traffic, and lead generation through effective Facebook & TikTok advertising strategies.

 

Key Responsibilities:

Audience Targeting: Define and refine target audiences for Google Ads campaigns based on demographics, interests, behavior, and other relevant criteria.
 

Campaign Strategy: Develop and implement Google Ads strategies that align with the overall marketing goals and objectives.
 

Keyword Research: Conduct keyword research to identify relevant and high-performing keywords for Google Ads campaigns.

Ad Creation: Create compelling and effective ad copy specifically for Google Ads.

Ad Campaign Setup: Set up and configure Google Ads campaigns, including targeting options, bidding strategies, and budget allocation.

Ad Monitoring: Continuously monitor Google Ads campaigns to ensure they are running effectively and make adjustments as necessary.

Budget Management: Manage Google Ads campaign budgets, allocate funds appropriately, and optimize spending to maximize return on investment (ROI).

A/B Testing: Perform A/B tests within Google Ads to assess the performance of different ad creatives, landing pages, and targeting options, and make data-driven decisions for improvements.

Optimization: Use data analysis to optimize Google Ads campaigns by adjusting keywords, ad copy, bidding strategies, and targeting criteria.
 

Qualifications:

  • 2+ years of experience as a Google Ads specialist.
  • Profound expertise in Google Ads, including proficiency in audience targeting, ad formats, and ad campaign setup.
  • Proven track record of success in digital marketing, with a deep understanding of performance marketing and strong analytical skills.
  • Experience managing Google Ads campaigns with a focus on e-commerce/retail accounts is highly desirable