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YouTube Producer & Videographer

Caden Lane
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**NOT REMOTE- THIS IS A FULL-TIME ROLE, ON-SITE, MONDAY-FRIDAY IN BOERNE, TX.**

 

Caden Lane is on the hunt for a content-obsessed, story-driven YouTube & Content Producer / Videographer to lead our video strategy and bring our brand to life across YouTube, Instagram, and TikTok 🎥✨

 

You’ll be the creative force behind planning, filming, editing, and publishing video content that resonates with moms, drives engagement, and grows our brand. This role is part director, part editor, and fully immersed in storytelling — from concept to final cut.

 

If you’re the type who’s holding a camera in one hand, a content calendar in the other, and already editing in your head mid-shoot, we want to meet you.

 

This role is perfect for someone who thrives in fast-paced, entrepreneurial environments and knows how to create scroll-stopping content across platforms. You’ll play a key role in shaping how millions of moms discover and connect with Caden Lane.

 

What You'll Do:

YouTube & Long-Form Content

  • Own and manage Caden Lane’s YouTube channel strategy from content ideation to post-production.
  • Develop series concepts such as product demos, behind-the-scenes, nursery tours, parenting tips, and founder-led storytelling.
  • Schedule and publish videos with SEO-optimized titles, descriptions, and thumbnails.
  • Analyze performance metrics (CTR, retention, engagement) and optimize accordingly.

 

Video Production

  • Film, direct, and edit a variety of video formats: lifestyle footage, UGC-style reels, TikToks, testimonials, and branded campaigns.
  • Capture and edit high-quality audio and video content both on-location and in-studio (Austin-based shoots).
  • Maintain consistent brand style and tone across all content.

 

Creative Development

  • Work closely with the founder, brand team, and creative team to brainstorm campaign concepts and content themes.
  • Identify emerging trends in video marketing, YouTube, and social media to keep Caden Lane ahead of the curve.
  • Build and maintain a video content calendar aligned with marketing priorities and product launches.

 

Cross-Platform Content Support

  • Repurpose long-form video content into short-form pieces for Reels, TikTok, and other channels.
  • Support influencer/ambassador campaigns with creative direction and video guidelines.
  • Collaborate with graphic designers and social managers to maintain visual continuity.

 

What You’ll Bring:

  • 3+ years in video production, content creation, or digital storytelling (preferably with a DTC, lifestyle, or family-focused brand).
  • Proficient with camera equipment (Canon, Sony, etc.), lighting, audio, and editing tools (Premiere Pro, Final Cut, After Effects).
  • Strong understanding of YouTube algorithms, video SEO, and audience growth strategies.
  • Exceptional storytelling instincts, from concept through post-production.
  • Experience working with founders, talent, or influencers on-camera is a plus.
  • Strong sense of visual style, pacing, and emotion.

Soft Skills

  • Highly self-motivated, organized, and deadline-driven.
  • Collaborative and communicative—able to work with both creative and strategic stakeholders.
  • Adaptable and proactive in solving production challenges with minimal supervision.

 

Bonus Points For:

  • Background in e-commerce or DTC brand storytelling.
  • Photography skills or experience capturing stills during video shoots.
  • Familiarity with AI content tools, scripting assistants, or basic animation.

 

What We’ll Bring:

We offer our employees more than just competitive compensation. Our team benefits include:

  • Competitive salary with opportunities for performance-based incentives.
  • Dynamic, collaborative founder-led company culture with a focus on innovation and creativity.
  • Opportunity for career growth and professional development in a fast-paced, entrepreneurial environment.

Benefits

  • Health Insurance - 75% Paid by Employer
  • Dental Insurance
  • Vision Insurance
  • Employee Discount - 60% off retail 
  • Up to 3 weeks of PTO 
  • Paid Holidays

 

What We’re Building:

At Caden Lane, we’re dedicated to making parents' lives easier and helping families celebrate life’s most cherished moments. Through thoughtful, practical products designed with care, we strive to bring comfort, connection, and a little more ease to the beautiful chaos of parenthood.

 

Why Caden Lane?

We’re a fast-growing, founder-led brand redefining what modern parenting looks like—from nursery to newborn and beyond. With a strong digital presence and an obsessed customer base, we’re just getting started—and your work will shape the future of how we grow.

 

To apply, please complete the LinkedIn application and submit:

  • Your resume
  • A short cover letter or portfolio link
  • Links to 2–3 video samples, including at least one YouTube or branded video

 

**NOT REMOTE- THIS IS A FULL-TIME ROLE, ON-SITE, MONDAY-FRIDAY IN BOERNE, TX.**