Digital Content Specialist

Position Overview:

Develop, create, and publish engaging digital content across multiple platforms to build brand

awareness, drive audience engagement, and support marketing objectives. This role combines

creativity with strategic thinking to produce content that resonates with target audiences and

achieves measurable results.

Responsibilities (including, but not limited):

Content Development & Creation

• Research, write, and produce original content including blog posts, social media posts,

videos, graphics, podcasts, and other digital assets

• Develop content calendars and maintain consistent publishing schedules across

platforms

• Collaborate with design and marketing teams to ensure brand consistency

• Stay current with platform-specific best practices and algorithm changes

• Strategy & Planning

• Analyze audience demographics and engagement metrics to inform content strategy

• Conduct keyword research and implement SEO best practices

• Plan and execute content campaigns aligned with business goals

• Monitor industry trends and competitor activities to identify content opportunities

Community Management

• Respond to comments, messages, and engage with followers across social

platforms

• Build and nurture online communities around brand content

• Monitor brand mentions and manage online reputation

• Performance Analysis

• Track content performance using analytics tools (Google Analytics, social media

insights, etc.)

• Prepare regular reports on content metrics and ROI

• A/B test different content formats and optimize based on results

• Provide recommendations for content improvements