Marketing Strategist
We’re looking for an experienced Marketing Strategist to join our team. This person will play a key role in developing and executing marketing strategies for our clients. The ideal candidate has extensive knowledge of social media, digital marketing, and traditional marketing (radio, print, and TV), and knows how to integrate them into cohesive, effective campaigns.
Responsibilities
- Develop comprehensive marketing strategies tailored to client goals and industries.
- Conduct market research to identify trends, opportunities, and target audiences.
- Create multi-channel marketing plans that balance social media, digital, and traditional advertising.
- Oversee campaign execution across channels, ensuring consistency and effectiveness.
- Collaborate with creative, content, and design teams to bring strategies to life.
- Track and analyze campaign performance, providing clear insights and recommendations.
- Stay ahead of emerging marketing trends and technologies.
- Present strategies and results to clients with clarity and confidence.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
- Proven success developing and executing strategies across digital, social, and traditional platforms.
- Strong understanding of SEO, paid ads, social media management, and analytics.
- Experience with radio, print, and TV advertising campaigns.
- Excellent communication, presentation, and client-facing skills.
- Analytical mindset with the ability to turn data into actionable insights.
- Creative thinker with a strategic approach to problem-solving.
Job Type: Full-time
Pay: From $44,000.00 per year
Benefits:
- Flexible schedule
- Relocation assistance
Work Location: Hybrid remote in Beckley, WV 25801
**Sign-on bonus may be available for a well qualified candidate