Marketing Communications Coordinator

FOCUS Broadband is seeking a Marketing Communications Coordinator to contribute to the company’s dynamic marketing efforts. As part of our marketing team, you will use creative and strategic thinking to perform various time-sensitive tasks, including market research, data analysis, product promotion, and design for multiple media types. A successful Marketing Communications Coordinator should have initiative, enjoy managing processes from beginning to end, and be able to manage multiple projects simultaneously. This position will require essential skills in writing, editing, design, campaign planning and promotion, product management, and responsibility for the company’s online marketing efforts and social media presence. 

Requirements:

• Engage with audiences and respond to inquiries on digital platforms, as well as address issues in coordination with relevant departments to maintain a positive brand image.
• Ability to think strategically, carry out market research, analyze competition, and coordinate/oversee the implementation of marketing strategies aimed at acquiring and retaining customers, promoting existing products and services, and increasing revenue. 
• Drive the development and execution of comprehensive and competitive marketing strategies.
• Design and produce professional digital and traditional marketing materials.
• Assist with additional marketing activities including graphic design, copywriting, and short-form video production.
• Leverage data insights and creative intuition to shape messaging and manage implementation of campaigns from concept to completion, including budgeting, and performance tracking. Refine traditional and digital advertising to drive customer acquisition, retention, and ROI.
• Monitor and report on various KPIs for review by company management and/or Board of Directors. Offer recommendations for improvement.
• Help establish measurements and controls to continually monitor pricing strategies, sales volume, profit, market penetration, and customer/audience interaction.
• Assist in planning, preparation, and execution of the design and publication of professional graphic artwork, including brochures, newsletters, displays, charts, graphs, maps, diagrams, billboards, transparencies, promotional materials, newspaper ads, local cable insertion ads, product packaging web pages, etc.
• Attend trade shows and community events to promote company marketing efforts.
• Research and explore emerging tools, media formats, and communication opportunities to enhance marketing effectiveness.
• Performs all other duties assigned by Manager of Public Relations.

Minimum Qualifications:

• Bachelor’s degree in marketing, Business, Communications or 5 years in related field or equivalent work experience in Marketing or Communications with strong knowledge of modern marketing strategies.
• Strong writing, statistical, and analytical skills are preferred.
• Certifications, training, or coursework in content marketing, social media marketing, digital advertising, or analytics (e.g., Google Ads Certification, Meta Social Media Marketing, HubSpot Content Marketing, Google Analytics).
• Demonstrated experience applying these certifications or trainings in a professional or academic setting to develop, execute, and analyze marketing strategies or campaigns.
• Must maintain a valid driver’s license and a clean driving record.