Head of Content, Storytelling & Syndication

Head of Content, Storytelling & Syndication

Location: West Palm Beach or Miami (Remote ok for the right candidate)
Compensation: Competitive salary + equity

ABOUT US

Firesale is a frictionless, AI-powered marketplace that helps people sell everything fast — think: an online yard sale meets TikTok Shops. Snap a 2-second video, and we turn it into a listing in seconds. Prices drop automatically until items are sold. No endless messaging. No wasted time. Local, liquid, fast.

We’re backed by top-tier venture capitalists and just getting started. You’ll be joining at the earliest stage, with equity ownership and the chance to help shape the brand from the ground up. Our founding team includes seasoned startup operators — including two early team members who helped scale Uber in the early days.

ROLE OVERVIEW

We’re looking for a Head of Content, Storytelling & Syndication — a creator, strategist, and growth hacker rolled into one — to own Firesale’s content engine across Instagram, TikTok, YouTube, and beyond.

This role is about more than just making videos. It’s about building a repeatable system for content at scale:

• Creating scroll-stopping, viral content daily
• Recruiting and managing local micro-influencers, creators, and clippers to expand reach
• Using AI to multiply speed, quality, and volume of production
• Shaping Firesale’s content style, voice, and visual identity as we launch into our first market

WHAT YOU’LL DO

• Produce, edit, and publish short-form video content optimized for each platform (TikTok, Reels, Shorts, etc.)
• Develop scalable content pipelines with AI tools (think: Descript, Runway, OpusClip, MidJourney, Blaze AI, etc.)
• Build and manage a roster of micro-influencers and clippers to amplify output
• Experiment relentlessly with hooks, formats, and storytelling to drive engagement and growth
• Track performance metrics and continuously optimize for reach, watch time, and conversion
• Collaborate closely with product, growth, and community teams to turn real Firesale moments into content

WHAT WE’RE LOOKING FOR

• You’re a content machine: obsessed with TikTok, Reels, Shorts, memes, and trends
• Hands-on creator who can shoot, edit, and publish — but also build systems for scale
• Deep familiarity with the latest AI content creation stack (video editing, clipping, auto-captioning, AI avatars, etc.)
• Strong taste and instinct for what goes viral, with a track record of growing accounts/channels
• Experience managing influencers, UGC creators, or content teams
• Data-driven and scrappy — you care about results, not vanity metrics

WHY FIRESALE?

This isn’t just another brand role. Firesale is a rocketship at the earliest stage. You’ll:

• Shape the voice and look of a category-defining company
• Work with a founding team that’s scaled unicorns before
• Get in early with equity upside and massive creative freedom
• Have the resources of top-tier VCs behind you, with the agility of a scrappy startup

If you’re ready to build one of the fastest-growing content engines in the country and love pushing the boundaries of AI + creativity, we want to meet you.