
Ghostwriter & LinkedIn Content Manager
Ghostwriter & LinkedIn Content Manager (Part‑Time, Remote)
Hiring Manager: Alex — Partner, 3C Ventures; independent management consultant
Why this role exists
I operate at the intersection of strategy, media/advertising tech, and retail media. I’m juggling client delivery, partner development, and event presence. I need a sharp, trusted intern to turn my thinking and project work into tight, credible content that grows reach on LinkedIn and opens doors with executives I actually want to meet.
Position Overview
Part‑time (10–15 hrs/week). You’ll ghostwrite for me and run a disciplined LinkedIn engine: weekly posts, threads, carousels, and short POVs tied to live workstreams (go‑to‑market, partner mapping, market sizing, event takeaways). You’ll also research emerging signals across adtech, payments, and retail media and feed me angles worth publishing.
This is not a generic social media internship. It’s real operator content for a senior audience.
Key Responsibilities
Ghostwriting & Content Ops
- Turn raw inputs (voice notes, meeting notes, decks, frameworks) into publish‑ready posts (2–3/week), micro‑essays (1–2/month), and short carousels (1–2/month).
- Maintain my voice: direct, skeptical, pragmatic; no fluff, no hype. Lead with “what changed” and “so what.”
- Draft event content: pre‑event POVs, on‑site observations, and post‑event debriefs.
- Produce quick deal/market notes: “What this acquisition means,” “5 implications for RMNs,” etc.
LinkedIn Management
- Own an editorial calendar aligned to live projects and industry moments (e.g., product launches, earnings, major conferences).
- Post, monitor, and triage DMs/comments; escalate only what needs my voice.
- Grow the right audience (operators at DSPs/SSPs, RMNs, payments networks, agencies, and enterprise marketers).
- Track performance and iterate: hook formats, post timing, content types that convert.
Research & Signal Scanning
- Build concise briefs on topics like: retail media x payments, CTV/identity/privacy shifts, data collaboration, partner landscape changes.
- Maintain a live partner/influencer map (who matters, why, what they’re saying) and surface collaboration opportunities.
- Fact‑check every claim. Cite sources. Zero tolerance for hallucinated takes.
Outcomes (what “good” looks like)
By Day 30
- Editorial calendar live; 6–8 posts shipped; voice calibrated.
- Lightweight source list + watchlist (companies, execs, analysts).
- Baseline metrics (follower mix, engagement rate, inbound quality).
By Day 60
- Content system humming: 3 posts/week, 1 carousel or long post/month.
- 2–3 “door‑opening” posts that trigger executive‑level conversations.
- First collaboration (guest post, quote swap, or panel invitation).
By Day 90
- Consistent quality engagement (not vanity likes): comments from target operators >15% of total comments.
- 2–3 inbound meeting requests/month from the right companies.
- Reusable playbooks: event content kit, market‑note template, partner‑map refresh cadence.
Minimum Qualifications
- Currently pursuing a BA/BS (Journalism, Communications, Marketing, Business, or adjacent).
- Excellent writer for executive audiences; portfolio with 2–3 sharp samples (analysis, briefings, or opinion pieces).
- Comfortable translating complex topics into crisp takeaways with sources.
- Familiar with LinkedIn posting mechanics and basic analytics.
- Tools: Google Docs/Slides, Sheets; ClickUp; Canva or basic design; willingness to learn new tooling fast.
Nice to Have
- Interest/experience in adtech, marketing, retail media, or B2B GTM.
- You’ve run a newsletter, campus publication, Substack, or a LinkedIn content stream.
- Light quant comfort (turning a dataset or earnings table into a simple chart + narrative).
- Familiar with LinkedIn Creator Mode, scheduling tools, and analytics (e.g., Shield/Taplio—nice, not required).
How we’ll work
- Hours: 10–15/week, flexible. Core overlap with ET/PT preferred.
- Rhythm: 1 weekly working session + async drafts in between.
- Standards: Source every fact; summarize first, argue second; write like an operator, not a marketer.
- Confidentiality: Strict NDA + IP assignment. You’ll handle sensitive client and partner information.
Essential Skills & Attributes (non‑negotiables)
- Clarity & Brevity: You get to the point early.
- Research Discipline: You can sniff out weak sources and bad numbers.
- Strategic Sense: You connect signals to implications for operators.
- Editorial Judgment: You know what’s publishable vs. what stays under NDA.
- Reliability: If you commit to a slot on the calendar, it ships.
Practical tasks
- Convert strategy frameworks and meeting notes into publishable LinkedIn threads + carousels.
- Draft 1‑page market notes (TL;DR + 3 implications + what to watch).
- Maintain a partner/influencer tracker with signals (product updates, exec moves, earnings soundbites).
- Build a conference content kit: pre‑reads, booth visit plan, target intros, daily recap template.
KPIs we’ll watch
- Weekly shipping cadence met (≥2 posts/week).
- Engagement quality: % of comments from target operator titles.
- Inbound outcomes: exec DMs, intro requests, meeting conversions.
- Post types that win (hook variants, POV vs. carousel) → double‑down plan.
Guardrails
- No unverified claims; no AI‑generated facts.
- Attribute ideas appropriately; anonymize client details.
- If the take isn’t useful to a busy VP/GM in 30 seconds, we don’t post it.