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Public Relations Specialist

Devo
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Job Title: Public Relations (PR) Specialist
Location: Boston, MA (In-Office Required)
Reports to: VP of Marketing

 

Position Overview
We are seeking a dynamic Public Relations (PR) Specialist to help build and amplify Logentic’s brand from day one. This role is perfect for a strategic storyteller and media-savvy professional excited to launch a new voice into the cybersecurity and AI landscapes.

As PR Specialist, you will be responsible for generating and managing media coverage, securing interest from top-tier trade publications and industry analysts, and supporting awareness and attendance for key company events. You’ll also partner closely with the VP of Marketing and cross-functional teams to craft messaging that cuts through the noise and positions Logentic as a category-defining leader.

Key Responsibilities

  • PR & Media Relations
    • Develop and execute a comprehensive PR strategy aligned with brand launch and growth milestones.
    • Secure earned media coverage in cybersecurity, AI, enterprise IT, and SaaS trade publications.
    • Build and nurture relationships with relevant journalists, editors, and influencers.
    • Draft press releases, pitches, talking points, contributed articles, and interview prep materials.
  • Analyst Relations
    • Identify and engage key industry analysts (e.g., Gartner, Forrester, IDC) to position Logentic’s differentiated technology and approach.
    • Support briefings, inquiries, and submission of materials for inclusion in relevant analyst reports.
  • Event Promotion & Thought Leadership
    • Support promotion of company-hosted and third-party events, webinars, and speaking engagements.
    • Coordinate with internal stakeholders to elevate founder and executive visibility in earned and owned media channels.
  • Brand Building & Messaging
    • Collaborate with the marketing and product teams to shape consistent, compelling messaging.
    • Monitor media trends and identify timely opportunities to insert Logentic into relevant narratives.

Qualifications

  • 3–6 years of experience in public relations, preferably in B2B tech, cybersecurity, SaaS, or enterprise software.
  • Strong network of media and analyst contacts in the cybersecurity and enterprise tech space.
  • Proven track record of securing earned coverage and analyst attention for new products, companies, or brand narratives.
  • Exceptional writing, editing, and verbal communication skills.
  • Self-starter with a builder mindset and a bias toward action.
  • Ability to work cross-functionally in a fast-paced, startup-like environment.
  • Agency experience a plus, but not required.