Digital Marketing Intern

The Pennsylvania Horticultural Society (PHS) seeks a part-time Digital Marketing Intern to work closely with the Digital Content Manager on content creation and digital marketing initiatives with a focus on SEO. This internship runs from September 2025 to April 2026, with flexible scheduling to accommodate academic commitments. The intern must be available 24 hours a week in addition to being available to work 40 hours a week during the 2026 PHS Philadelphia Flower Show, February 27 – March 8.

This position will receive a total stipend of $3,000, if a single candidate is selected, payable in 3 payments, on the condition that the student must receive college credit for the internship.

It is desired for this internship to be completed by one candidate; however, the internship may be split into two sessions for two different candidates. The first session will run September – December 2025, and the second will run January – April 2026. If two candidates are selected, the stipend would be applied as one payment of $1500 for each semester, on the condition that the students must be receiving college credit for the internship.

Essential Functions

· Assist in executing PHS’s digital marketing strategy to support brand awareness, audience engagement, and lead generation.

· Write and edit content for the PHS blog, website pages, and email campaigns with a focus on SEO best practices.

· Conduct keyword research and collaborate on content calendars to ensure optimized, audience-driven content.

· Support SEO efforts including on-page optimization, meta descriptions, internal linking, and content audits.

· Interview subject matter experts and community partners to gather stories and develop engaging content.

· Assist in email marketing efforts by drafting and sending email campaigns through MailChimp.

· Work within a Content Management System (CMS) to publish and update website content.

· Research and select appropriate images and digital assets using Canto, PHS’s digital asset management system.

· Review analytics reports and support content performance tracking (Google Analytics, email reports, etc.).

· Contribute to marketing activities for major PHS initiatives including the Philadelphia Flower Show, Pop Up Gardens, Meadowbrook Farm, and ongoing campaign promotions.

Education, Experience and Skills Required

· Currently pursuing a degree in Marketing, Communications, Journalism, or related field.

· Rising Junior or Senior preferred.

· Strong writing, editing, and proofreading skills with a keen attention to detail.

· Interest or experience in SEO and content marketing (coursework, projects, or self-taught knowledge welcomed).

· Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).

· Familiarity with email marketing platforms, project management software, and CMS systems is a plus.

· Ability to manage multiple projects, prioritize tasks effectively, and solve problems in real time.

· Comfortable conducting interviews and translating information into engaging content.

· Creative, organized, and flexible with a collaborative mindset.

· Interest in horticulture, community engagement, or nonprofit work is a plus.

TO APPLY:

Please provide a cover letter, resume, and (2) writing samples that are not term papers.

Please no telephone or walk-in inquiries. EOE. Only those chosen for an interview will be contacted.

EEO NOTICE:

At PHS, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.