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Digital Marketing Manager

Charisma Media
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The Digital Marketing Manager will lead the strategy, execution, and optimization of digital campaigns to promote Charisma Media’s books, authors and brand across digital channels and combines technical marketing expertise with a passion for ministry and publishing. This role is hands-on and strategic and supports the growth of our ecommerce sales, author reach, and digital engagement. 

KEY RESPONSIBILITIES

Campaign Strategy & Execution

  • Develop and execute full-funnel digital marketing campaigns to support book launches and evergreen promotions
  • Manage paid advertising across Meta, Google, Amazon, YouTube, and TikTok platforms
  • Create and monitor campaign calendars in alignment with release schedules and seasonal priorities
  • Collaborate with authors and internal stakeholders to build compelling campaigns that reflect both audience insight and spiritual impact

Email & Content Marketing

  • Oversee email marketing strategy including automation, segmentation, and list growth
  • Write or manage production of email copy, landing page content, and social media assets
  • Coordinate the creation of digital assets with the creative team to maintain brand consistency

Analytics & Optimization

  • Track and report on KPIs such as CTR, conversion rate, ROAS, and CAC
  • Use tools like Google Analytics and Meta Pixel, to optimize campaign performance
  • Conduct A/B tests to improve audience targeting, copy effectiveness, and creative assets

Author & Influencer Support

  • Work with authors and ministry partners to maximize exposure and impact for new releases
  • Provide toolkits, content, and consultation to empower author marketing efforts

Website & Ecommerce Integration

  • Coordinate updates to product pages and campaign landing pages in Shopify or retail partners.
  • Monitor SEO performance, recommend improvements, and ensure strong UX for book buyers

Qualifications

  • 3–5+ years of experience in digital marketing, ideally in publishing, ecommerce, or ministry-related organizations
  • Demonstrated proficiency with Google Ads, Meta Business Manager, Mailchimp/Klaviyo, Shopify/WordPress
  • Strong copywriting and content planning skills for Christian audiences
  • Data-driven mindset with ability to interpret marketing analytics and performance reports
  • Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously
  • Personal alignment with Charisma Media’s faith-based mission and values
  • Familiarity with Christian audiences, influencers, and ministries
  • Prior experience managing book or product launches
  • Knowledge of CRM platforms and marketing automation systems
  • Understanding of online sales funnels and lead generation strategies

LANGUAGE & COMMUNICATION SKILLS

  • Excellent written and verbal communication skills in English