Social Digital Marketing Manager

Due to our phenomenal growth and expansion, Reproductive Medicine Associates of New York (RMA of NYC), one of the country's top fertility centers, is looking for a Social Digital Marketing Manager for our Headquarter office in Eastside, NYC! 

The Social Digital Marketing Manager is responsible for overseeing RMA of New York and RMA of NY – LI social channels and ensure alignment of brand and physician personas within all digital content across relevant owned and partner channels. This position is responsible for creating social content and developing measurable social media and Influencer strategies to drive patient acquisition, education, advocacy and referral engagement to increase social media KPIs.

Execute impactful storytelling and leverage patient, partner, Influencer and media relationships to expand reach with newly developed, relevant content. Maintain brand reputation, positioning the physicians, lab and clinical teams of RMANY as the world-renowned, leading experts they are - one team jointly focused on medical excellence led by data and patient care. Own social media calendars, and report on metrics to drive success.

Full Time, On-site, 9-5 plus event coverage 

Pay: 85K - 90K 

Responsibilities include but are not limited to:

Social Media Content Creation & Oversight:

• Create and own all social media content, assets, developed in brand voice
• Plan and lead new KPI driving strategies for RMA of New York and RMA of New York-LI social platforms: Facebook, LinkedIn, Instagram, YouTube and expand reach on relevant partner channels
• Maintain trustworthy, reputable and relevant content to increase followers through education for patient acquisition and referral audience engagement; elevating digital personas individually for physicians and wholistically as one practice
• Own social media playbook, including email and site integrations
• Own monthly social media calendar; strategize to balance long-term planned key moments with pulsed initiatives to support instant impact needs
• Maintain direct content development support with RMANY clinical teams including REIs, Embryologists, and nurses to film and edit content that expands their audience reach, engagement through their voice
• Develop, edit content for owned and select physician channels regularly and sporadically assist on larger photoshoots with external creative teams for elevated asset and campaign development
• Better define Influencer program and index real patient stories; engage with relevant RMANY patients interested to share, also collaborating with clinical teams to develop organically integrated content for segmented audience messaging on owned and partner comms channels

Experiential & Educational Digital Storytelling:

• Partner with Brand Marketing manager & Director of Patient Experience to develop content that aligns with business needs, a busy marketing calendar, and patient journey mapping.
• Lead paid digital event promotion, attending in-person activations to be documented and strategically communicated on social with various pulses, recut to reach different audiences stretched over time
• Amplify press moments and partner activations, develop current programs and identify new ones to enhance reach and a deeper partner relationship while maintaining brand consistency
• Visit each office regularly to capture physician and office content, to then develop, cut, create assets and define digital moments with photos, videos submitted from clinical teams
• Maintain individual REI marketing plans for on-going social media opportunities and to elevate digital personas when necessary

Digital Marketing:

• Partner with digital marketing agency aligning tactics with high-performing digital campaigns
• Bring innovative ideas to drive conversion from paid digital campaigns on owned social channels
• Partner with internal and external data teams to report down-funnel metrics from social campaigns, and alter plans from learnings
• Work across marketing, PR, and patient engagement to align social and digital strategies with brand priorities

Reporting and KPIs:

• Provide regular social status reporting; deliver KPI dashboards with comparative data insights, and synthesized analysis to refine go-forward strategy, tactics
• Develop reporting dashboards to direct KPI driving strategies
• Leverage Salesforce platform to automate reporting and monitor down-funnel results

Reporting and KPIs:

• Maintains confidential marketing strategies, plans and budgets. Ensure compassion and sensitivity developing patient stories.
• Monitor social media budget.
• Attend and assist in the planning, promotion and execution of all RMA of NY events.

Qualifications:

• Bachelor’s degree and 5+ years of experience in developing and implementing social media content and strategies with proven track record of success
• In depth knowledge of social digital marketing channels and tools; social media optimization, Salesforce
• Creative ability to develop visually impactful content that aligns with target audiences, and core company values
• Proven success developing and executing effective digital strategies, with the ability to communicate that vision in a pragmatic way
• Proficiency in a variety of computer software applications in word processing, database, and presentation software (MSWord, Excel, PowerPoint).
• Self-starter that adapts well to change in a fast-paced, dynamic environment.
• Excellent written and verbal communications, including the ability to write in a compelling and authoritative style.
• Demonstrates deep knowledge of performance-based social media strategies
• Insights driven with a passion for mining data to improve KPIs
• Entrepreneurial spirit.
• Resourceful and solution-oriented
• Passionate about delivering brand growth and driving the company’s mission

What We Offer: 

 We are proud to provide a comprehensive and competitive benefits package tailored to support the needs of our team members across all employment types:

• Full-Time Employees (30+ hours/week):
  Medical, dental, and vision insurance, 401(k) with company match, tuition assistance, performance-based bonus opportunities, generous paid time off, and paid holidays
• Part-Time Employees:
  401(k) with company match and performance-based bonus opportunities
• Per Diem Employees:
  401(k) with company match