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Sustainability Communications & Social Media Marketing Specialist

Cleantech Industry Resources
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SUSTAINABILITY COMMUNICATIONS & SOCIAL MEDIA MARKETING SPECIALIST

Who We Are?

Cleantech Industry Resources accelerates United States solar, battery storage and EV projects by providing turnkey development as a service including 100% internal systems engineering. The company deploys a leading team that spun out of the largest solar power producer in the world. This team operates within a sophisticated suite of software to support projects from land origination, through to commercial operation.

Location of Position:   

  • Burlington, Vermont

What We Offer

  • Opportunity to join a top-notch, collaborative team of professionals
  • Fantastic team environment and collaborative culture
  • Professional development opportunities to grow into an industry leader
  • Medical Insurance for the employee and family
  • Spot Recognition bonus for exceptional performance
  • Long Term Incentive policy
  • Regular team outings, events, and activities to foster a positive work environment

Our Commitment to Diversity

At CIR, we are dedicated to nurturing a diverse and equitable workforce that truly reflects our community. We deeply value each person’s unique perspective, skills, and experiences. CIR embraces all individuals, regardless of race, religion, sexual orientation, gender identity, age, or nationality. We are steadfast in our commitment to fostering a just and inclusive world through intentional policies and actions. Your individuality enriches our collective strength, and we strive to ensure everyone feels respected, valued, and empowered.

Position Summary

We are seeking a passionate and creative Sustainability Communications & Social Media Marketing Specialist to lead our digital storytelling, content strategy, and media presence. This role blends strategic communications and marketing with a deep understanding of sustainability, climate advocacy, and ESG. You will shape CIR’s narrative, grow our online community, amplify our environmental impact, and drive awareness of our mission to build a cleaner, equitable energy future.

Core Responsibilities

Social Media & Digital Marketing

  • Design and implement a sustainability-driven social media strategy.
  • Create and publish engaging content (posts, videos, infographics, stories) across platforms like LinkedIn, Instagram, X, YouTube, TikTok, and Threads.
  • Monitor trends, hashtags, and digital moments in climate and clean energy to keep CIR’s voice timely and relevant.
  • Track content performance and optimize strategies for engagement, reach, and conversions.
  • Manage content calendars and social media tools (e.g., Buffer, Hootsuite).

Strategic Communications

  • Craft compelling narratives and messaging around CIR’s sustainability strategy, partnerships, achievements, and advocacy.
  • Develop press releases, blog posts, newsletters, whitepapers, ESG reports, and executive communications.
  • Collaborate with internal teams (sustainability, ESG, leadership, product) to align messaging across stakeholders.
  • Build communication strategies for new initiatives, reports, certifications, and events.
  • Manage relationships with media outlets, PR firms, and sustainability influencers to raise brand visibility.

Content & Brand Voice

  • Ensure consistent and impactful voice across all communication channels.
  • Translate complex technical and environmental topics into clear, relatable, and inspiring stories.
  • Support employee engagement efforts through internal campaigns and content.

Education Requirements

  • Bachelor’s degree in communications, Marketing, Environmental Studies, Sustainability, Public Relations, Journalism, or a related field is required.
  • A master’s degree or relevant certification in Sustainability Communication, Environmental Policy, or Digital Marketing is a plus.

Technical Skills and Experience

Technical & Marketing Tools

  • Proficient with Canva, Adobe Suite, CapCut, or similar design/video tools.
  • Skilled in social media analytics and scheduling tools (e.g., Buffer, Hootsuite).
  • Familiarity with sustainability reporting frameworks like GHG Protocol, SDGs, or ESG metrics a plus.

Communication & Strategy

  • Exceptional written and verbal communication skills.
  • Strategic thinking and project management ability to handle complex campaigns.
  • Able to synthesize technical content into accessible, engaging formats.

Interpersonal & Soft Skills

  • Entrepreneurial mindset with the ability to take ideas from concept to execution.
  • Strong organizational, analytical, and multi-tasking abilities.
  • Excellent interpersonal skills and ability to thrive in a fast-paced, mission-driven environment.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).

Experience

  • 3–5 years of experience in communications, journalism, marketing, or sustainability-related roles.
  • Prior experience in the clean tech, ESG, non-profit, or renewable energy sectors is preferred.

Psychosocial Skills /Human Skills/Behavioural Skills

  • Strong analytical, organizational, and problem-solving skills.
  • Project Management experience a plus. 
  • Entrepreneurial mindset with the ability to take ideas and run with them from concept to conclusion.
  • Technical understanding of clean energy business processes
  • Exceptional verbal and writing communication skills with superiors, peers, partners, and other stakeholders.
  • Excellent interpersonal skills while managing multiple priorities in a fast-paced and ever-changing environment.
  • Excellence in Microsoft Office (Word, Excel, PowerPoint)
  • The candidate must have a strong command of the English language with good written and oral communication skills to work effectively with internal team members and external client personnel.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The physical demands of this job require an individual to be able to work at a computer for most of the day, be able to participate in conference calls and travel to team retreats on a time-to-time basis. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Conditions

The work environment is usually quiet (normal city traffic noises are common), a blend of artificial and natural light, temperate and generally supports a collaborative work environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Opportunity Employer

At Cleantech Industry Resources, we embrace diversity and uphold a strong dedication to establishing an all-encompassing atmosphere for both our staff and associates. Our choices in employment are free from any bias related to race, creed, nationality, ethnicity, gender, sexual orientation, gender identity, gender expression, age, physical limitations, veteran status, or any other legally safeguarded attributes.

Being an integral part of Cleantech Industry Resources means you can expect to be immersed in a realm of professional possibilities within a culture that nurtures teamwork, adaptability, and the embracing of all.