Global Director of Marketing
Microvast Holdings, Inc. (Nasdaq: MVST) is a global technology innovator specializing in lithium-ion battery solutions. Established in 2006 and headquartered in Stafford, TX, Microvast is renowned for its advanced cell technology and vertically integrated manufacturing process, covering everything from core battery chemistry to complete system assembly. Our diverse product family serves a wide range of market applications.
Job Summary
The Global Director of Marketing is a strategic leader responsible for developing and executing comprehensive marketing plans that drive brand awareness, customer engagement, and revenue growth. This role involves overseeing the marketing team, managing budgets, and collaborating with cross-functional departments to ensure alignment with the company’s goals and objectives. The Global Director of Marketing plays a pivotal role in shaping the organization's market positioning, leveraging innovative strategies, and analyzing data to optimize performance.
Key Responsibilities
- Responsible and accountable for creating and implementing the new vehicle launch strategy for future Microvast EV and ESS products
- This work is done by leading a cross-functional group of internal team members and agency partners to achieve the new vehicle business objectives
- In this role, you will provide the strategic force expertise, data driven insights, and plan to execute and continuously optimize our marketing communications strategy and guide our business decisions to drive sustainable growth
- Develop new vehicle tease, reveal and launch strategy including, messaging and positioning by audience that drives customer/consumer engagement and dealer support
- Develop and execute a strategic integrated communications and marketing GTM calendar
- Oversee integrated, multi-channel communications and marketing and manage through channel-based experts that include employee, internal, external, social, earned, and paid media, thought leadership, digital, web, email, events
- Ensure integrated messaging alignment across all communications working closely with Media
- Understand competitive landscape to develop clear value proposition for new Microvast products to win
- Develop and implement the Model e marketing and advertising strategy based on rigorous analytics and measurement tools to support growth and profitability objectives
- Collaborate with internal stakeholders on strategic and financial planning processes (e.g., Business Reviews, Forecasts, Annual Planning)
Qualifications:
- Bachelor’s degree in Marketing, Communication, or a related field.
- MUST have public company experience.
- 15+ years of experience in senior-level marketing and communications roles
- Experience developing, leading and implementing integrated marketing and communications strategies and plans
- Marketing and measurement-oriented mindset
- Brand strategy expertise
- Ability to navigate complex environments and create clarity in communications
- Strong business acumen and strategic thinking
- Ability to develop and navigate relationships at all levels and collaborate with corporate and business unit teams
- Ability to coach and counsel C-suite executives and be a trusted advisor
- Excellent communicator, content developer and storyteller
- Experience managing agencies and other marketing and communications partners
- Knowledge of automotive industry and energy storage industry
Microvast provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.