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Social Media & Marketing Coordinator

Paula Henao Real Estate Group, Inc.
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Job Title:

Social Media & Marketing Coordinator (Part-Time)
Remote format with some in-person activities

Location:

Atlanta Fine Homes Sotheby’s International Realty
800 Avalon Blvd, Suite 800, Alpharetta, GA 30009

Reports To:

Paula Henao – Lead Agent

About Us:

At the Paula Henao Real Estate Group, Inc., our mission is to deliver a premier customer experience for every buyer and seller we represent. With deep knowledge of Atlanta's real estate market, our team guides clients with informed advice through every stage of the home buying or selling process. We are passionate, professional, and results-driven—every team member plays a key role in creating successful outcomes for our clients.

Who We’re Looking For:

We are seeking a creative, organized, and tech-savvy Social Media & Marketing Coordinator to elevate the team’s brand, boost online visibility, and execute high-impact digital and offline marketing strategies. This individual thrives in a fast-paced, entrepreneurial environment and is passionate about real estate, content creation, and community engagement. They must be self-motivated, detail-oriented, and possess excellent communication skills.

Primary Objectives:

  • Lead and manage the team’s online presence across all major social media platforms
  • Drive brand consistency and visibility through strategic content planning and execution
  • Develop, schedule, and manage content calendars, email campaigns, and social assets
  • Support listing promotions, video production, and events coordination
  • Collaborate closely with the lead agent on marketing strategies and execution

Core Responsibilities:

Social Media Management:

  • Plan, create, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, YouTube and  TikTok.
  • Monitor analytics and engagement metrics to refine content and grow audience reach
  • Design and implement social media advertising strategies and boost campaigns for listings, events, and brand exposure
  • Develop stories, reels, short-form video content, and testimonials for community engagement
  • Respond to messages and comments in a timely, professional manner

Listing Marketing Support:

  • Coordinate and oversee professional photography and videography for new listings
  • Create and post “Coming Soon,” “Just Listed,” “Under Contract,” and “Sold” content
  • Draft compelling copy for brochures, listing descriptions, and social media posts
  • Design and maintain high-quality marketing collateral using Canva or similar tools
  • Support the creation and upkeep of listing presentations

Email & Database Marketing:

  • Design and manage monthly newsletters, announcements, and automated email campaigns
  • Segment database audiences and implement targeted outreach campaigns
  • Maintain and update CRM records for leads and past clients

Event Marketing:

  • Plan and promote client appreciation events, open houses, and community activities
  • Create event graphics and invitations, handle RSVPs and post-event follow-ups
  • Capture content during events for repurposing across platforms

Brand & Content Strategy:

  • Maintain consistent brand voice and visual identity across all marketing channels
  • Organize and manage a digital library of brand assets, logos, and templates
  • Collaborate on strategy to amplify personal brand of the lead agent and the team
  • Stay up to date with real estate marketing trends, algorithms, and best practices

 

Skills & Qualifications:

  • 1–3 years of social media and digital marketing experience (real estate preferred)
  • Proficiency in Canva, Meta Business Suite, Instagram Reels, TikTok, Mailchimp or similar email platform
  • Familiarity with video editing tools (Vimeo, CapCut, InShot, etc.) a plus
  • Strong writing and graphic design skills
  • Exceptional organization and time management abilities
  • Comfortable using CRM systems 
  • Tech-savvy and quick to learn new platforms
  • Self-starter with a creative mindset and problem-solving attitude
  • Excellent communication skills and professional demeanor

Other Requirements:

  • High School diploma required; Bachelor’s degree preferred
  • Reliable transportation and valid Georgia driver’s license
  • Ability to attend occasional in-person events or meetings in the Atlanta area

Position Type:

Part-Time (Flexible schedule; approximately 15–25 hours/week, with potential for growth)

If you are passionate about storytelling, digital marketing, and real estate—and want to grow with a supportive, forward-thinking team—we’d love to hear from you.