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Digital Marketing & SEO Specialist

Excel Engineering, Inc.
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Excel Engineering, Inc. is seeking a team-oriented, highly motivated, and experienced Digital Marketing & SEO Specialist for our Mounds View, MN office. We offer full service Electrical and Control System Engineering Consulting and Construction services in the US and abroad. 

 Since 1990, Excel Engineering, Inc. has differentiated its services from its competition by providing engineering solutions to achieve client business objectives. At Excel Engineering, the Digital Marketing & SEO Specialist role will lead our digital engagement and online presence to attract top-tier talent, strengthen client engagement, and position our services as industry-leading. This position merges strategic communication with technical marketing expertise, leveraging social media and SEO to amplify our brand, promote project excellence, and support business growth in the electrical, automation, and industrial services sectors. 

 Social Media & Brand Engagement  

  • Develops and maintains a professional social media presence that reflects Excel Engineering’s values, projects, and service capabilities. 
  • Creates technical and client-oriented content (e.g., project spotlights, safety tips, regulatory updates) to engage engineers, clients, and industry partners. 
  • Identifies emerging platforms and trends relevant to technical audiences and decision-makers. 
  • Responds to online inquiries and feedback with professionalism, reinforcing the firm’s commitment to responsiveness and reliability 
  • Maintain brand consistency and tone across digital communications. 
  • Lead planning for annual in-person technical conference for Client’s and business partners. 

 SEO Strategy & Web Optimization 

  • Integrates SEO best practices into website copy, blog posts, service pages, and job listings to improve search rankings and lead generation. 
  • Conducts keyword research focused on engineering services (e.g., NFPA 70E, thermography inspections, PLC programming, RTAC programming, SEL relay configuration). 
  • Implement changes by updating the WordPress website. 
  • Analyzes website traffic using tools like Google Analytics to measure performance and refine content strategy 
  • Produce clear and actionable recommendations and insights to optimize brand and marketing effectiveness, efforts, and strategic objectives. 

Digital Content & Marketing Support 

  • Crafts multimedia content and takes lead role on company presentations, project reports, proposal templates, newsletters, campaigns, and client communications using tools like Canva and PowerPoint. 
  • Supports digital advertising initiatives, including paid LinkedIn, Google Ads, and sponsored job postings. 
  • Aligns marketing efforts with Excel Engineering’s strategic goals, including recruiting top talent , expanding service offerings and brand promotion. 

 

Requirements 

 Education 

  • Bachelor’s degree in Marketing, Communications, or a related field; or equivalent experience in B2B technical marketing. 
  • Masters of Business Administration is a plus 

Qualifications 

  • 3+ years of experience in digital marketing, SEO, or social media management; preferably in professional services. 
  • Proficiency with CMS platforms (e.g., WordPress), graphic design tools (Canva or Adobe Express), and basic video editing is a plus.  
  • Proficiency in tools such as Google Analytics, Search Console, Yoast, or SEMrush  
  • Strong writing and editing skills with the ability to translate complex technical concepts into clear messaging.  
  • Proven ability to manage multiple projects and meet deadlines independently.  
  • Ability to develop and maintain rapport with clients and partners 

 

Excel Engineering Offers 

  • Competitive salary 
  • Continuing education and on the job training 
  • Retirement plan – 401(k) matching 
  • Benefits package includes: Medical, HSA with an employer contribution, Dental, Vision, FSA, Long and Short - Term disability and Voluntary life
  • Wellness program
  • Wellness program 
  • Paid time off 
  • Flexible schedule and work environment 

Excel Engineering is focused on cultivating a high performing culture where a service-oriented approach, continuous improvement and goal orientation are valued. If you enjoy working in a fast paced, challenging, and rewarding environment, Excel Engineering is for you! 

 
Excel Engineering, Inc. is an Equal Opportunity Employer. Applicants will receive consideration for employment regardless of their race, color, religion, national origin, sex, sexual orientation, disability, age, veteran status, marital status, or status with regard to public assistance. In our commitment to diversity, equity, and inclusion, we strongly encourage applicants from populations that are underrepresented in the engineering field to apply. For applicants who need an accommodation to apply, please contact human resources at ExcelHR@exceleng.net.