Marketing Coordinator

Position: Marketing Coordinator
Location: Norton, Ohio (On-site)

About the Role:

Please read the entirety of the job description before applying.

We are seeking a creative, hands-on Marketing Coordinator to join our growing team. This role is ideal for someone who thrives in a fast-paced environment, enjoys working on a variety of projects, and is passionate about using both traditional and cutting-edge marketing tools to drive measurable results. This position requires reporting to work in person at our Norton, Ohio facility.

Key Responsibilities:

• Assist in the planning, execution, and optimization of marketing campaigns across digital and traditional channels.
• Manage and grow our social media presence (Facebook, Instagram, LinkedIn, TikTok, X, etc.), including content scheduling, community engagement, and performance analysis.
• Utilize AI-powered tools to create, edit, and repurpose content efficiently while maintaining brand voice and quality.
• Continuously seek out new ideas and methods to enhance and grow the marketing of our equipment.
• Support audio/visual initiatives:
  • Shoot and edit video content both in-house and on customer sites.
  • Capture high-quality photography for marketing materials, social media, and events.
  • Edit videos for webinars, promotional pieces, and product highlights.
  • Create short- and long-form videos that tell our story of quality, unsurpassed engineering, and passion.
• Coordinate with internal teams and external partners to develop and distribute marketing materials.
• Track campaign performance, compile reports, and recommend improvements based on data insights.
• Support event planning and execution, including webinars, trade shows, and special campaigns.
• Maintain marketing calendars, asset libraries, and content pipelines to ensure projects stay on schedule.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience preferred.
• 1–3 years of experience in marketing or social media management, preferably in a B2B or equipment/manufacturing setting.
• Proven track record of growing social media audiences and improving engagement metrics.
• Proficiency in video shooting and editing.
• Experience with photography, including basic lighting and composition, for both in-house and on-site shoots.
• Familiarity with marketing automation platforms is a plus.
• Proficiency with design and content tools.
• Experience using AI tools to assist with content creation, campaign optimization, and data analysis.
• Excellent written and verbal communication skills, with strong attention to detail.
• Highly organized, proactive, self‑motivated, and task‑driven, able to manage multiple priorities in a deadline‑driven environment.
• Must be able to report to work in person at our Norton, Ohio location.

Why Join Us:

• Opportunity to work with a passionate team dedicated to innovation and growth.
• Hands-on experience with audio/visual production, video content creation, and on-site shoots.
• A chance to directly impact brand visibility and growth in a dynamic company that is a worldwide leader in its field.

If you’re excited about creating engaging content, growing a brand’s presence, and producing top-tier marketing materials, we’d love to hear from you!