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Field Instructor

You will be responsible for providing initial training and development of our New Franchise Distributors on business strategies, sales training, customer relations, computer skills, warranty item returns along with the processing of individual tool repairs. 

This is a heavy traveling role (80%+), and you must live within an hour of a major airport. National and potentially international travel is a specific characteristic of this position. Your responsibilities may also include surveying open and existing list of calls (LOC’s) as needed by corporate business demands for our Distributors. Other responsibilities may require and include setting up point of sale equipment and merchandising the Distributors mobile store using affinity grouping methods as outlined through policy. This position may also require aiding the New Franchise Distributor in positioning product and Matco toolboxes in their mobile retail store environment as needed.

What You Will Do:

  • Provide one-on-one coaching methods using the Matco Business System (MBS) including, but not limited to, proprietary software systems, sales and customer service training, product promotions, and business management skills to new franchise distributors.
  • Report on the progress of our New Franchise Distributors to field management and associates at Matco headquarters in Stow, OH. Complete training playbook criteria requirements during each phase of training, including noting training exceptions.
  • Provide targeted performance improvement coaching on all aspects of their business to promote success and longevity.
  • Provide focused support to existing distributors who require follow-up assistance by conducting distributor business reviews, distributor rides, route survey support, distributor tune-up training, and other programs as required by business needs.
  • Complete performance improvement plan and measurement of franchisee performance vs. benchmarks during coaching/learning intervention.
  • Provide lead generation training to new franchise distributors.
  • Contribute to:
    • Improvement of distributor retention to support company growth initiatives.
    • Improvement of overall weekly purchase average to improve franchisee profitability.
    • Implementation of standardized methods to interface effectively with Matco processes and reduce transactional variations.
  • Lead the development and implementation of the sales funnel process at the franchise distributor level.
  • Provide customer input and sales management support to new product delivery processes.
  • Motivate, train, and manage franchise distributors on Matco products and other point-of-sale (POS) initiatives.
  • Maintain and manage the training budget under control of the trainer.
  • Assist distributors in positioning tools and equipment (including toolboxes) and lifting or moving heavy objects of 50 lbs. or more.

WHO YOU ARE (Qualifications)

  • Bachelor's degree preferred with an Education or related major preferred.
  • Bilingual in Spanish and English is preferred with both written and verbal capability.
  • High School Diploma or equivalent required.
  • Ability to travel 42+ weeks of the year across the country on a reoccurring basis.
  • Strong sales and marketing background with exposure to multiple product channels and low volume/high mix products and proven record of successful growth year over year through execution of strategy.
  • Demonstrate Adult Training and Instruction capability both on an individual and in a group setting.
  • Proven record of successful management of customer business accounts.
  • Demonstrated use of good, better, best sales techniques.
  • Excellent teamwork and communication with customers, customer service, and engineering.
  • Strong PC skills – MS Word, Excel, PowerPoint and other business software.
  • As frequent Air Travel is required for this role a Real ID compliant Valid Driver’s License is required. You must also meet Vontier Corporate Vehicle Insurability requirements.


The base compensation for this position is $60,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.

**Quarterly bonus potential may be available.