Social Media Intern - Short Form Video

Part-Time | NYC | Early-Stage | CPG/DTC

Mucho is a category leader in “meal replacements” and one of the fastest-growing startups in CPG. We officially launched 2024 and are already expected to end year 1 with $5MM in revenue. Our flagship product is a high-protein, nutritionally complete meal replacement bar — designed to provide a convenient meal without compromising on taste or nutrition.

We’re building a performance-first, social-native brand. That means our content isn’t just for vibes — it’s built to drive revenue.

🎥 The Role:

I’m looking for a Social Media Intern who can help us find, create, and test the kind of content that actually moves product.

You’ll be my right hand in producing founder-led content — helping script, film, and refine the storytelling that drives the brand. You’ll get an inside look at how we build content that converts, what actually goes viral (and why), and how great creative drives a startup’s growth.

You’ll also scout viral formats, turn them into creative briefs, and help bring them to life — sometimes behind the camera, sometimes in front of it. You’ll support content capture, shoot logistics, and post-production QA.

This role is built for someone who lives on short-form, loves making things, and wants to see how a brand grows from the inside out. You’ll work directly with the Founder and Head of Growth — and if it’s a fit, there’s room to grow into a full-time role.

📲 What You’ll Own:

Trend Scouting & Format Development

• Research viral trends on TikTok, Reels, and Shorts
• Maintain a running database of “winning formats” with notes on tone, length, structure, and style
• Turn trends into briefs that our creative team can execute

Brief Writing & QA

• Write pre-production briefs with sample scripts, moodboards, and shot lists
• Create checklists to ensure content meets brand standards and converts

On-Camera Participation

• Occasionally appear on camera when the format calls for it
• Help script or direct on-camera performance tone

Content Capture

• Film content using an iPhone and basic gear (we’ll train you if needed)
• Shoot in vertical format with good lighting, framing, and sound
• Organize raw footage for editors or post-produce using templates

Production Support

• Assist with location scouting, talent casting, and booking shoot logistics
• Help manage shoot-day budgets and coordinate crew

🧪 Success Looks Like:

• Content that drives post-purchase conversions
• High-performing videos with strong engagement and completion rates
• Viral formats that we can replicate and scale

👀 You Might Be a Fit If You…

• Have created content that’s gone viral (100k+ views — personal or professional)
• Love short-form content and keep up with platform trends
• Feel confident behind the camera and comfortable in front of it
• Are organized, detail-oriented, and move fast
• Believe in the product and are excited about the brand
• Are comfortable with ambiguity and thrive in startup environments
• Are pursuing an undergraduate degree in marketing/film/communications

📍 Details:

• 6-Month Internship | 20 hrs/week
• Local to NYC & can travel to Manhattan for shoots
• Potential to convert into a full-time role
• Monthly stipend
• Start date: August/September

To Apply:

Please fill out this form: https://forms.gle/eTdQ3REZHgXJmnoV8

We’re moving fast — applications are reviewed on a rolling basis.