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Marketing Specialist

Holyfield Construction
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Salary: Competitive – Based on Experience

About the Role: We are seeking a creative and results-driven Marketing Specialist to lead and execute marketing initiatives across our portfolio including but not limited to: a high-traffic car wash, a convenient self-storage facility, and popular local restaurants. This is a unique opportunity to apply your marketing expertise in a fast-paced, entrepreneurial environment with diverse customer bases.

Responsibilities:

  • Strategy & Planning:
  • Develop and implement tailored marketing strategies for each business.
  • Analyze market trends, customer insights, and competitor activity to guide campaigns.
  • Digital Marketing:
  • Manage and optimize paid ads (Google, Facebook, Instagram).
  • Oversee SEO and website performance for each business.
  • Plan and schedule content for social media platforms to increase engagement and reach.
  • Brand Management:
  • Ensure consistent branding and voice across all channels and businesses.
  • Create marketing collateral, signage, promotions, and in-store displays.
  • Local Outreach & Events:
  • Coordinate community events, sponsorships, and promotions to increase brand visibility.
  • Collaborate with local influencers or businesses to boost foot traffic and awareness.
  • Performance Tracking:
  • Monitor campaign effectiveness using KPIs and analytics tools.
  • Prepare monthly reports and recommend improvements.

Qualifications:

  • marketing experience (or related degree), preferably in retail, food service, or service-based industries.
  • Strong understanding of digital marketing tools (Google Ads, Meta Business Suite, Mailchimp, etc.).
  • Excellent communication, content creation, and project management skills.
  • Highly organized, self-starter, and able to manage multiple brands simultaneously.
  • Graphic design experience (Canva, Adobe Suite) a plus.
  • Bachelor's degree in Marketing, Communications, or related field preferred.

Why Join Us?

  • Work in a dynamic and flexible environment where your ideas make a real impact.
  • Be part of a growing company with plans to expand and innovate.
  • Competitive pay, growth opportunities, and a supportive team culture.