Database Marketing Coordinator
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
- Maintain integrity and accuracy of various databases in order to increase efficiency and success of guest contact
- Manage treatment and affective administration of returned mail
- Prepare ongoing analysis reports focusing on the system or program integrity
- Manage a series of guest correspondence initiatives
- Provide support for market analysis initiatives
- Work in Island Passport, Hotel and/or Call Center as scheduled (must meet or exceed expectations for each position while in the role)
KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES
Required Knowledge and Certification:
- High School Diploma/GED or equivalent experience
- 2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
Preferred Knowledge and Certification:
- 1-year experience with media placement, market research or direct mail marketing
- Knowledge of continuity programs within casino operations
- Experience with database systems or other gaming-related computer systems
Required Skills:
- Accurate and detail-oriented
- Highly organized and ability to adapt quickly to changing priorities
- Strong computer skills Microsoft Office (Word, Excel and Outlook) and Windows
- Excellent written, verbal and interpersonal communication skills
- Strong analytical and problem solving skills
Required Abilities:
- Ability to work fast and efficiently
- Ability to follow established dress code policies and practice good personal hygiene
- Ability to interact with guests, coworkers and management in a professional and courteous manner
- Ability to independently complete multiple tasks in a professional manner
- Ability to serve both internal and external customers
- Ability to manage direct mail expenses
- Ability to manage projects in a timely and efficient manner
- Ability to speak in a clear, concise and pleasant voice
PHYSICAL DEMANDS
- Must be able to walk and / or stand and sit for long periods throughout the day
- Must have a good sense of balance, and be able to bend and kneel
- Must be able to push, pull and grasp objects occasionally
- Must have the ability to independently lift up to 5 pounds infrequently
- Must be able to perform repetitive hand and wrist motions
- Must have good eye hand coordination
WORKING ENVIRONMENT
- Work is performed primarily in administration building but may include going onto the gaming floor, which includes flashing lights, frequent loud noises and cigarette smoke
- Must be willing to work a flexible schedule including all shifts, weekends and holidays
- Extensive computer use
- Occasionally must deal with angry or hostile individuals