Growth Marketer

About the position

Pubmark, the parent company of the BookBub and Chirp brands, is looking for an early career performance-oriented digital marketer to join our Growth marketing team. You will own the customer acquisition strategy, implementation, optimization, and reporting for various digital marketing channels. You understand the consumer journey and love testing new ads, audiences, and landing pages to continuously improve performance. Additionally, you’re comfortable with achieving ambitious goals and taking ownership of our marketing approach and results.

Here’s an example of what someone can expect to accomplish in their first year:

• Manage and optimize paid marketing channels including targeting, bidding, budgeting, account structure, etc.
• Assist in identifying opportunities to improve campaign performance and contribute ideas for new initiatives to grow our user base efficiently
• Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
• Create and optimize ads; write headlines and copy, and collaborate with our design team on images to improve channel performance
• Maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally in a variety of settings
• Design and execute conversion optimization tests across our digital experience

Ideal candidates for this position will have:

• Experience in growth or performance marketing
• Demonstrated knowledge of paid media platforms (e.g. Google Ads, Facebook Ads, TikTok Ads), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
• Excellent analytical skills, ability to analyze and interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
• Experience working with web analytics, A/B testing tools, and ad tracking
• Meticulous attention to detail
• Ability to learn quickly and willingness to take on new challenges
• Excellent communication and project management skills; ability to work seamlessly in a team environment