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Marketing Manager B2B

Collage Group
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Marketing Manager
Location: Bethesda, MD  |  Hybrid (1 day/week in-office)
Overview 

Collage is the only AI-enabled cultural intelligence engine helping brands unlock growth with curated, data-driven insights. Our proprietary platform fuses consumer, brand, and industry insights from 26 billion primary data points to decode why consumers behave the way they do—giving marketers the edge to connect authentically, boost brand loyalty, and futureproof their strategies.

As Marketing Manager you’ll join a talented team of strategic sales professionals, marketing strategists, researchers, analysts, and diverse marketing experts focused on driving our clients’ businesses in a diverse consumer marketplace. The Marketing Manager reports to the Senior Director of Demand Generation. 

You’ll develop, implement, measure and refine B2B lead-generation campaigns that accelerate revenue for Collage’s cultural intelligence solutions. As Marketing Manager you will lead content marketing-driven activation across numerous channels, including email, social media, paid advertising, audiovisual, and web. And you will coordinate and execute virtual and live events, including weekly webinars, designed to promote brand and commercial growth.

What You’ll Do

  • Manage the marketing campaign calendar, proactively planning, creating and implementing B2B multichannel campaigns including email marketing, social media, web content, webinars, events, and paid marketing.
  • Provide end-to-end analysis of success and failures, rationale, revenue generation and ROI. Build out, refine and sunset campaigns based on results.
  • Coordinate, market, produce, host, and report on weekly and quarterly virtual webinars and client panels in partnership with internal staff and external contacts designed to promote topic research and brand awareness for overall commercial growth. 
  • Apply learnings from campaign executions, successes and failures to recommend strategic changes to enhance lead gen and engagement across all marketing channels. 
  • Navigate and own our usage of marketing tools including marketing automation (Marketo), webinar platform (ON24), LinkedIn, ZoomInfo, SimplyIntel, Wordpress, and more.

What You’ve Done

  • 3+ years’ experience in B2B marketing, including:
    • 3 years creating and measuring campaigns in Marketo, including personalization, segmentation, lead scoring, nurturing and automation flows
    • 3 years building reach, brand awareness and engagement on social media (LinkedIn), through thought-leadership and generation of highly relevant, trending content
  • Demonstrated high aptitude for digital marketing and web tools, with strong technical and trouble-shooting instincts
  • Proven, lead-generating business writing and refined editing skills
  • Keen attention to detail
  • Exceptional project and time-management skills, including the ability to handle multiple projects concurrently and meet deadlines
  • Commitment to our mission of leveraging the power of culture to drive brand growth for our customers 
  • Knowledge of Google Analytics, AdWords, HTML a plus
  • Superior public speaking and communication abilities (internal and external)
  • Bachelor’s degree from an accredited university preferred