Marketing Manager - Bach Festival Society of Winter Park

About Us

The mission of the highly respected, 90-year-old Bach Festival Society of Winter Park (Bach) is to delight, inform, and inspire our patrons through the power of great music. We celebrate and perform the music of J.S. Bach and all those influenced by him - from Beethoven and Brahms to Bernstein and McCartney.

Bach is seeking a dynamic and strategic Marketing Manager to help us fulfill that mission by amplifying our voice, growing our audience, and deepening our engagement with current and potential patrons across all platforms.

Position Summary

The Marketing Manager will create and execute comprehensive campaigns that promote our performances, events, and programs. This role combines creativity with strategic thinking, ensuring consistent brand messaging and audience growth. The ideal candidate is passionate about the arts and experienced in digital and traditional marketing strategies.

Key Responsibilities

• Develop and implement integrated marketing plans to support ticket sales, fundraising, and community engagement goals.
• Manage digital marketing channels, including social media, email marketing, website content, and SEO.
• Coordinate advertising campaigns (print, radio, online, outdoor), including media buying and performance analysis.
• Oversee the design and production of promotional materials, including brochures, posters, and program books.
• Collaborate with box office, development, education, and artistic teams to align messaging and support organizational goals.
• Track and analyze marketing performance metrics, adjust strategies accordingly, and provide regular reports to leadership.
• Cultivate relationships with media outlets, community partners, and influencers to expand visibility.
• Collaborate with artistic, development, operations and administrative staff.
• Ensure brand consistency and tone across all communication channels.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Arts Management, or a related field.
• 3–5 years of marketing experience, preferably in the arts, entertainment, or nonprofit sectors.
• Proven ability to manage marketing campaigns from concept to execution and evaluation.
• Strong knowledge of social media platforms, content management systems, email marketing tools (e.g., Mailchimp, Constant Contact), and CRM software.
• Excellent writing, editing, and communication skills.
• Ability to work evenings and weekends as required for events and performances.
• Passion for the performing arts and a commitment to audience development and community engagement.
• Experience with graphic design tools (e.g., Adobe Creative Suite or Canva).
• Familiarity with ticketing platforms, preferably PatronManager. Data-driven mindset with experience using analytics tools (Google Analytics, Meta Ads Manager, etc.).

Benefits

• Health insurance
• PTO
• Professional development
• Compensatory time off

To Apply

Please send a resume, cover letter, and 2–3 samples of marketing work (e.g., social media campaigns, email newsletters, or print materials) to HR@BachFestivalFlorida.org by Monday, July 7, 2025.