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Marketing and Brand Communications Strategist

Seasonal Roots
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The Marketing & Brand Communications Strategist is responsible for leading marketing initiatives and evolving our brand to optimize customer acquisition and engagement. This role plays a key part in supporting business growth through strategy development, digital marketing, content creation, and brand stewardship.

Role Overview

  • Collaborate with the CRO to develop marketing ideas and a content calendar.
  • Contribute to sales team discussions to generate ideas for business improvement.
  • Manage social media accounts and monitor performance metrics.
  • Plan and oversee the content calendar, working cross-functionally to implement campaigns. Content includes social media posts, email marketing, customer inserts, and print publications
  • Support weekly priorities as needed, which may include
    • Website updates
    • Paid search campaigns
    • Public relations outreach
    • Market research and trend analysis
    • Proofreading and editing marketing materials
    • Creating and analyzing customer surveys

Digital Marketing Responsibilities

  • Develop tactical digital marketing plans using tools such as SEM, SEO, display ads, retargeting, video, and social media for a B2C audience.
  • Create and implement strategies to improve follower growth and engagement on all relevant social platforms
  • Lead the development and execution of a refreshed social media strategy
  • Track key performance indicators and other metrics to evaluate marketing and sales effectiveness and return on investment
  • Own and analyze metrics related to the onboarding funnel understanding how users enter the system, onboard, and convert
  • Leverage data insights to inform continuous improvement and strategic decision-making

Required Skills

  • Exceptional communication skills, particularly written
  • High attention to detail
  • Strong collaboration and teamwork, especially with the Seasonal Roots team
  • Creative, flexible and innovative mindset
  • Experience with Mailchimp, Google Ads, Google Analytics, Social Media, and Google Suite
  • Strong time management and ability to meet deadlines
  • Problem-solving ability with a proactive approach

Key Performance Indicators

  • Net Member Growth
  • Cost of Acquisition
  • Member Lifespan
  • Total Member Attrition rate