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Associate Ad Operations Specialist

OpAD Media Solutions LLC
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Company: OpAD Media                                          Website: www.opadmedia.com 

Job Title: Associate Ad Operations Specialist                          Location: New York, NY or Albany, NY

                                    

About OpAD Media

OpAD Media is an independent New York-focused media planning and marketing solutions firm. Dedicated to cause-based advertising to develop customized plans that optimize our clients’ media investment, we generate exciting, innovative ad opportunities in a media spectrum that is always shifting and evolving. We have a dynamic energy committed to mobilizing our clients’ media strategy and accomplishing their goals through synergy and efficiency.

 

OpAd Media is looking to add talent to their quickly growing digital media team. The selected candidate will join a highly collaborative, multi-disciplinary team. They offer an environment that is challenging and supports individual professional development. Their team members increase depth of experience in key focus areas, while also gaining “big picture” perspective through daily interaction with strategy and traditional media teams.

 

Responsibilities

  • Assist in the implementation and execution of approved digital media plans across all platforms, including:
    • Display, online video, OTT, audio, high-impact, and rich media
    • Paid social platforms (Meta, Snapchat, LinkedIn, X, TikTok, etc.)
    • Google Search, Google Display (GDN, Demand Gen, etc.) YouTube, and Bing Search
  • Traffic creative assets and tracking tags across ad servers and platform UIs
  • Coordinate with vendors, DSPs, SSPs, and site-direct partners to troubleshoot and resolve campaign issues
  • Support display and online video verification setup by wrapping tags and confirming proper implementation across applicable environments
  • Pull and format campaign performance and verification data for internal and client reporting
  • Assist in analyzing delivery reports to ensure campaigns meet pacing and performance expectations
  • Help manage pixel and tag deployment through platforms such as GTM (Google Tag Manager), DV360, social and Google/search platforms
  • Communicate with internal teams to support campaign launches, optimizations, and wrap-ups
  • Stay current with emerging trends in digital advertising, particularly in social, search, display, online video, OTT, and audio, including programmatic environments

 

Qualifications

  • 0-2 years of experience in digital media trafficking or campaign management at a media agency, vendor, or ad tech platform
  • Familiarity with trafficking processes for social platforms, Google Display, YouTube, Search, and Bing
  • Understanding of tracking methodologies, including container tags, pixels, and click tracking
  • Exceptional attention to detail and organizational skills
  • Strong communication skills (both written and verbal)
  • Ability to prioritize tasks and manage multiple campaigns in a fast-paced environment
  • Analytical thinking with comfort interpreting data and drawing insights

 

Tools/Software

  • Ad serving and verification platforms (DoubleClick/Google Campaign Manager, Extreme Reach, Double Verify, Sizmek, etc.)
  • Social platforms (Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, X (Twitter) Ads Manager, LinkedIn Business Manager, etc.)
  • Google Ads, Microsoft Ads
  • GTM (Google Tag Manager), DV360
  • Microsoft Excel, PowerPoint, Word
  • Datorama, PowerBI