Digital Engagement Producer
A Digital Engagement Producer key role is focused on creating and managing digital content to engage online audiences and extend the reach of the station's news and brand. They bridge the gap between traditional broadcast journalism and the evolving digital landscape.
The Digital Engagement Producer is responsible for managing and producing content for WBRZ's social media platforms.
- Repurposes news content for social media platforms
- Works with staff throughout the day to curate daily, original content for multiple departments
- Works with the digital team to identify opportunities and strategies for engagement
- Trains staff and keeps up to date on the latest trends on social media
- Leads special community projects as assigned by the News Director
Candidates must have 2 years of professional experience in journalism, marketing, or social media. Computer proficiency, including experience with photo and video editing, is needed. Send a portfolio of work (with links or files) to Lwalker@wbrz.com.
Email resume to Letitia Walker, Director of News, at Lwalker@wbrz.com, and Human Resources via hr@wbrz.com. Applications can be mailed to WBRZ-TV, P.O. Box 2906, Baton Rouge, La., 70821. Pre-employment drug screen and background check required. EOE.